I examined the design elements on the BBC Sport Football page. The page incorporates all the elements of non-linear design.
First, the page uses the given-new model. The BBC logo is on the left hand side (given) and everything else is the right of it (new). The page's content bin also uses the model, with the most important stories to the left (given) and other information such as ads, league table, and links to the right (new).
Next, the page uses the ideal-real model. The BBC logo and page name are at the top of the page (ideal) and the rest of the information is below it (real). It is interesting that the page has an ad above the logo. Is this ad supposed to represent the ideal and therefore move the BBC logo and page name to the real?
The page also incorporates the star model. The center of the page centers on a picture (usually of the latest story. From there stories branch out to cover specific aspects of the main story. This is the star model as all the side stories go back to the picture and the main news event.
The page uses the tree model on the left hand side of the page. The tree breaks down the various leagues. When you click on one of the leagues, it expands to show specific areas of news coverage. The tree model is also used towards the bottom of the page, where it lists a league and then the most relevant story below it.
The table model is incorporate if you click on a specific league (i.e. Premier League). On the right hand side of the page, the table is used to show the teams, goal differential, and points in the race to win the league title. In fact, football supporters refer to this table as “The Table” as they address where their team lies within it.
Finally, the BBC Sport Football site uses the network model. On the right hand side of the page, the site links to stories as covered by other news organizations. Therefore, the site is a node in the news network of coverage of a specific football related story.
The site uses all the non-linear models to organize itself and this list is just a brief synopsis of all the different ways the models are incorporated within the BBC Sport Football website.
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